Brands that speak to the soul

Whether you're crafting a new brand or seeking a refined evolution, we design with intention, ensuring your brand captivates and resonates deeply with those who experience it

What we offer

Decorative black floral pattern with curls and abstract symmetrical design on a transparent background.

Branding & Design

Creating identities that connect and captivate.

Brand Identity & Strategy

Logo Design

Illustrations & Hand Lettering

Printed Materials

Brand Voice Development

Website Design

Packaging Design

Decorative floral emblem with swirling patterns

Photography

Curating your brand’s aesthetic with artistry and purpose.

Art Direction & Styling

Lifestyle Photography

Event Photography

Product Styling & Photography

Collection Shoots

Campaign Shoots

Campaign Direction

Ornate floral design with swirls and leaf motifs on black background.

Copywriting

Thoughtful composition that resonates deeply, inspires trust, and fosters lasting loyalty.

Website Copy

Sales & Marketing Copy

Email Marketing

Business Naming

Collection & Product Naming

Content Creation & Strategy

Packaging Copy

PACKAGES

Packages

Illustration of a beige leafy branch on a dark blue oval background.

Done For You Launch Service

A full-service offering for new brands. From logo to launch strategy, we create a cohesive identity that’s ready to captivate your audience from day one.

Illustration of dark leaves on a brown oval background

Full Service Rebrand/Relaunch

Designed for established brands seeking a refreshed identity. We’ll develop a cohesive, revitalised brand that speaks to your evolved vision. This full-service ensures your brand feels renewed yet familiar, inspiring both new and loyal audiences.

Black and white botanical illustration of a branch with leaves set in an oval frame.

Collection/Product Launch

A full-service for new collections and product launches. From packaging design and copy to press releases and campaign photography, we create a seamless launch experience that gets your products or services out into the world.

A celebration of craft

A person in a white dress holding white flowers and grass against a blurred green background.
Save the date card with envelope on blue fabric
Woman holding basket of colorful flowers in garden

Client tales

“Working with Poetica Lane was a transformative experience. They didn’t just refine our brand—they revealed its soul. From the beautifully crafted copy to the meticulous design details, every element felt intentional and aligned with who we are. Our clients noticed the shift immediately, and our new identity has brought a sense of timelessness and elegance to everything we do.” - Jennifer, Halliesphere

Discuss your project with us